ADRIAN FRUTIGER


Adrian Frutiger is a Swiss born typeface designer who developed two popular fonts: Univers and Frutiger. During his time as a typeface designer, he worked to digitalize typefaces and to move away from the traditional type settings. As he developed his font, he became involved with the transition from traditional to phototypesetting’s and began to create a type family.

Like Jan Tschichold, Adrian Frutiger started pursuing his career rather young. Even though he had a love for sculpture, he was encouraged into print by his father and his teachers. At the age of 16, he was working as a compositor with a printer. Following this position, he went to school to further his education of type. He returned to school after working again as a compositor, and studied typefaces.

Through out his career in type, Frutiger produced several typefaces still put into practice today. He designed the wayfinding signage for the Paris Metro as well as for the Charles de Gaulle airport, in which he designed a new typeface. As type changed, metal, phototypesetting, and digital typesetting, Frutiger followed. He produced type for the new technology, as well as reimagined his former typefaces to work on a screen.


Univers, arguably Frutigers most successful font, paved the way for type families. Univers has unifying qualities that tie together each fashion of the typeface, whether italic, bold, thick, or thin. The consistency of the type family was revolutionary, and stood out in print among others. The Univers type family is broken down and organized with numbers to show weight and width. The unifying elements, and consistency between forms, made Univers unique.


The Univers grid is a table made by Frutiger to display all of the faces of the type family. It neatly organizes and demonstrates the relation, and difference, of each numbered face. The grid creates a gradient of type, starting with bold and ending with the narrowest and thinnest font.


THOUGHTFULLY



















JAN TSCHICHOLD





Jan Tschichold is a German born graphic artist best known for his impact on the world of typography. Born and raised by a sign maker, he learned early on how to hand paint script and letters. As he grew older, his passion for art grew and he taught illustration at the age of 14. A few years later he left teaching to pursue calligraphy and typography. Over his life his style developed from traditional serif fonts and calligraphy to astounding sans serif fonts.



 In his early career he learned how to do traditional calligraphy and script. He pursued this into college where he was given little restraints and eventually began teaching script classes. This early dive into typography fueled his career and his passion for the rest of his life. After he left the university, he was exposed to sans serif fonts. Originally being infatuated with serif fonts and old scripts, this exposure inspired his style for the rest of his life.





  

            After moving on to sans serif fonts, he played with using them to create impactful graphics. Tschichold redesigned the Penguin book covers and over all design, as well pursued many other impressive accomplishments. His very successful and anticipated books on typography reflect his everlasting impression on the graphic design world.  Designers constantly refer to his expertise on typography, and look to his wisdom to improve their own. Even though he no longer exists in the natural world, he lives on through his work, inspiring many designers and type enthusiasts around the world.