Font design is a process in which a designer creates an alphabet (including special characters and punctuation and all of the goods) to be used over and over again. Helvetica, Univers, Memphis, these are all fonts that were designed by designers. But lettering is more specific to the assignment, the letters will only ever serve one purpose: to exist in that word in that design. The letters themselves will differ from other letters, purely for an aesthetic choice. These letters can never be used over and over again, for they only have one purpose.
As Jessica Hische put it, "As a letterer, when I’m hired to draw the word 'holiday' I don’t first draw the entire alphabet in the style I wish, then position the letters to spell out the word."
As Jessica Hische put it, "As a letterer, when I’m hired to draw the word 'holiday' I don’t first draw the entire alphabet in the style I wish, then position the letters to spell out the word."
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